Rick and Cheri Rojek’s dedication to Heartstone Inn has clearly paid off.
Recently, the inn won a 2016 TripAdvisor Travelers’ Choice award. The only property in Arkansas to win the award, the inn ranked 23 out of 25 in the bed and breakfast category.
Rick and Cheri Rojek, who have owned the inn since 1999, credited the achievement to the customers. The customers, Cheri Rojek said, are what makes working in tourism so rewarding.
“You build a relationship with the customer. We know they have other choices to stay, but they choose to stay with us over and over again,” Cheri Rojek said. “That’s a great thing.”
Rick Rojek recalled working in the hotel industry for years before purchasing the inn, saying his experience in corporate tourism helped prepare him to own a bed and breakfast. Having worked on a larger scale, Rick Rojek said, he has much more appreciation for the personal relationships he creates through Heartstone Inn.
“It’s much more personalized for sure. We can truly take care of each and every guest and really figure out what their likes are,” Rick Rojek said.
An example of that, Cheri Rojek explained, is getting to know what type of beverages customers prefer.
“You try to remember what they drink. Somebody drank iced tea today. I’ll make sure I have iced tea for her tomorrow,” Cheri Rojek said.
Getting to know the customers, Rick Rojek continued, makes them want to return to to the inn. Cheri Rojek recalled one couple that married at the inn 16 years ago, saying the couple returns every year to celebrate.
“It’s become a tradition for them to come back here, which is cool. It’s really special to be part of their lives,” Rick Rojek said.
Cheri Rojek pointed out that the customer reviews are the reason the inn won the award. This, Rick Rojek said, makes the award even more worthwhile.
“It’s such an honor. It inspires me to be better, honestly,” Rick Rojek said.
Moving forward, the couple said they hope the inn continues to bring more people to Eureka Springs.
“We are cheerleaders for this town,” Cheri Rojek said. “It’s an awesome town, and we want to be sure people are enjoying the restaurants and shopping local. That’s good for everybody.”